There are several cogent thoughts in the New Dem Daily
. This passage on the need to develop a forceful and positive message on the importance and direction for reform is particularly on point:
Having lost control of every nook and cranny of the federal government during the last two elections, Democrats were perfectly positioned to run as bold, outsider, insurgent reformers determined to change Washington, and the public was ready to embrace such a message and agenda. While Democrats did made a strong negative case against Bush, we never conveyed a positive agenda for reform. Indeed, Democrats often reinforced the idea that the GOP was the "reform" party by trying to scare voters about every bad or deceptive Republican idea for changing government programs, instead of offering our own alternatives for reform. In the end, we relied on mobilizing voters who were hostile to Bush instead of persuading voters who were ambivalent about both parties, and about government. Since Republicans did have a simple, understandable message, it was an uneven contest: message plus mobilization will beat mobilization alone every time.